OUTFRONT x Bazooka
2025 Advertising Strategy

Juicy Drop Gummy MYstery Cube Product Launch

Creative Director: Lucy Tomkiewicz Designers: Drew Bolen, Shannon White, Lucy Tomkiewicz, Heidi Rodinsky

This speculative campaign shows how Bazooka can advertise and promote a new product launch targeting Gen Z with a modern, playful experience. One that surprises, educates, and connects with consumers at every stage

Strategy 1

TEASE 

Create Anticipation & Intrigue 

The campaign begins with bold, mysterious visuals designed to spark intrigue. Cropped product shots, playful typography, and high-energy graphics hint at the Juicy Drop brand without fully revealing it. The goal is to stop people in their tracks and get them wondering what’s coming.

Strategy 2

LEARN  

Encourage Exploration & Learning IRL 

Once curiosity is sparked, the campaign transitions into learning what the product is and utilizes a digital landscape such as large-scale, 3D DOOH to create shareable activations and transit ads. All targeted at digital engagement. Juicy Drop becomes part of the cultural conversation both online and in real life.

Strategy 3

CONNECT

Tap into Trends & Online Behavior

The final phase centers on Bazooka’s unboxing experience. By creating an unboxing that mimics the thrill and experience of peeling into the gummy cube to reveal the inside character, this campaign creates real-time excitement IRL and online. When paired with authentic influencer engagement and social sharing, the concept extends beyond just traditional advertising causing a digital ripple effect.