FullWell Fertility is a wellness brand focused on supporting reproductive health through high-quality, evidence-based supplements. Founded by a registered dietitian that prioritizes transparency, clinical integrity, and whole-body wellness—especially for those trying to conceive, currently pregnant, or supporting a partner on their fertility journey.
This campaign revamped various advertising and social media imagery to symbolize optimism, energy, and vitality. At the heart of the refresh is a commitment to clarity, momentum, and representation — visuals that honor the diverse journeys toward fertility and the products that support them.
Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses artificial intelligence to identify and search for an appropriate replacement for the error it locates.
We all know those sayings that pretty much everyone gets wrong… This campaign brought to light those familiar incorrect sayings using the iconic aesthetic of Grammarly’s interface. All coupled with relevant copy about grammar. This made for both a modern, fun and interesting campaign that was dually educational for all who have been using them incorrectly for years.
Blue Diamond Growers is an agricultural cooperative and marketing organization that specializes in California almonds. Founded in 1910 as the California Almond Grower's Exchange, Blue Diamond is the world's largest tree nut processing and marketing company.
Hiring post-pandemic is wildly competitive. Which is why we wanted to produce a hiring campaign unlike the rest. We know that clever and exciting campaigns work, coupled with copy lines that can also make someone laugh can lead to more and even better applicants.
We set out on creating a look that was fun and vivacious, much like the career opportunities at Blue Diamond. Utilizing more than one design and multiple messages we were able to reach a large audience and make the biggest impact.
Iron Mile Fitness is Sacramento’s premiere functional fitness gym that specializes in strength and conditioning. Owner, head coach and Crossfit Games veteran, Ben Alderman, has established a community of fitness for all levels.
In developing the Iron Mile brand, we focused on depicting boldness and strength that would not seem unapproachable to those new to fitness or offputting to more advanced athletes. Iron Mile has been around for decades and the IM symbol has been seen throughout Sacramento but needed a facelift along with its new facility, social media and merch.
Over 70% of an ad’s effectiveness is due to its creative.
Outfront Media is an international Out-of-Home advertising agency reaching audiences across the US and Canada. I’ve worked alongside our award-winning, in-house creative agency, Outfront Studios, to deliver best-in-class design for marketers and brands. Whether it be a local brand or national advertiser, I set up discovery and brainstorm calls to get to know the client, understand what they are passionate about, and learn about the business goals.
B&H Publishing is an in-house publishing company located in Nashville, TN. I had the opportunity to be a part of their internship program and spend a summer working for them as a graphic design intern in marketing and dabbling in book packaging, as well. I worked on everything from magazine ads, display banners, social media posts, web ads to packaging. After finishing college, I was hired on as a designer in English trade book packaging and within a year was promoted to the Lead Designer and Art Director for the global division of trade books.
